AZUL

the challenge

Azul, Toronto’s first street style Mexican spot in the First Canadian Place, approached us for their go-to-market strategy to enter the competitive hospitality scene in Toronto. Leveraging our capabilities, our role extended from social launch strategy, content creation and influencer marketing to ensure a successful launch. To amplify their presence, we engaged influencers whose followers aligned with Azul's brand, generating buzz and anticipation within 1 month of launch. Our strategy exceeded expectations and drove significant foot traffic, sparked meaningful engagement, and amplified brand awareness within their target audience.