Millie Yorkville Village Pop-up

the challenge

Our collaboration with Millie involved bringing to life an influencer event for their new pop-up in Yorkville Village. Our approach involved hand selecting influencers who aligned with Millie's mission to join us for an immersive experience, by exploring artisan-made products from across the globe, participating in a 'build your own bouquet' station, and tapping into their creativity through tile painting. Our guests shared their experiences on their social media platforms, generating organic buzz around the pop-up, demonstrating the power of strategic influencer partnerships and events.