the challenge

Minu, a dermatologist-designed mineral skincare for all, connected with our team to produce UGC (User Generated Content) for their mineral sunscreen. The goal was to showcase how easily Minu applied and blended in comparison to a competitor product available on the market, creating social proof. Our team hand selected creators, provided detailed briefs and delivered final edited content to be shared across our clients' platform.



Social strategy

social media management

CONTENT development

creative direction

paid advertising


email marketing

influencer marketing


brand partnerships

User Generated Content

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Minu is a dermatologist-designed mineral skincare for all. With dermatologist designed proprietary technology, MINU perfects daily sun care by fusing world class UV protection, a luxurious formula that vanishes into every skin tone, and the highest standards of safety and sustainability. 

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