Sandbanks

The Approach

→Refreshed how the brand showed up online through a strengthened voice and content that highlighted the estate, its wines, and its connection to PEC. →Developed a cohesive, aspirational social aesthetic by producing social-first assets on-site at the estate, designed to support the new brand approach. →Executed strategic partnerships, including giveaways and creator-led campaigns, to expand reach and engagement beyond the summer season. →Built relationships with like-minded partners and creators to amplify the winery’s charm and storytelling. →By highlighting Sandbanks’ unique charm through social-first content, refining their brand voice, and leveraging strategic partnerships, the campaign has generated over 13 million impressions to date.