Sandbanks

Sandbanks Estate Winery is one of the most recognized wineries in Prince Edward County, Ontario. Celebrated for its award-winning, approachable wines, it has become a staple destination for both first-time visitors and returning guests.

ThE ASK

Increase awareness of Sandbanks Estate Winery and strengthen community engagement by showcasing the estate, its wines, and its unique charm in Prince Edward County through a refreshed social strategy, new creative production, and aligned strategic partnerships.

ThE APPROACH

→ Refreshed how the brand showed up online through a strengthened voice and content that highlighted the estate, its wines, and its connection to PEC.

→ Developed a cohesive, aspirational social aesthetic by producing social-first assets on-site at the estate, designed to support the new brand approach.

→ Executed strategic partnerships, including giveaways and creator-led campaigns, to expand reach and engagement beyond the summer season.

→ Built relationships with like-minded partners and creators to amplify the winery’s charm and storytelling.

→ By highlighting Sandbanks’ unique charm through social-first content, refining their brand voice, and leveraging strategic partnerships, the campaign has generated over 13 million impressions to date.