Viella Beaute

About

Viella Beauté is proudly Black and woman-owned, providing women with superior false eyelashes and premium handmade press-on nails. We cut out the hours spent at salons with the highest-quality products that can be applied at home, delivering luxe, professional-looking results.

The Challenge

Viella Beauté approached us as a new brand looking to break into the competitive beauty market. They needed support launching with a clear direction and strong visual presence. We developed a full launch strategy, from content creation to messaging, to introduce the brand in a way that would connect with beauty-forward consumers.